This is a Japanese tourism ad directed at Australian skier/snowboarders. It has the connotation of luxury through the text clips along the side. These text clips are forceful signs of the luxury and fantasy that they hope to instill in the reader. the picture is the cliche Mt. Fuji and it is blanketed in snow. while no one actually skis on Mt. Fuji, they hope to attract people that ski to the ideal of snow covering a mountain. the edge being bent draws the readers attention to the final text clips of "japan. endless discovery." this is further helping the hope that through the text clips, the reader will come for snow activities and stay for the culture and history.

This is an America hamburger ad for Wendy's. the major eye catchers in the photo are the burger, the question text format, and the hot N Juicy word clip. the question format hopes to make readers ask themselves why they don't have a burger. It worked, while researching this subject I immediately ate the leftover burger I had in the fridge. it signifies the old Wendy's ad that asks about the beef in a burger, while responding to it with the headline picture. the burger itself is very appealing, with perfect proportions in all of its juiciness.